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the-brand-reaper · 3 months
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Legacy of the Folgers Incest Commercial
The other day I saw an ad for Folgers coffee that used the song "bad reputation" by Joan Jett & the Blackhearts, and I thought, do they know? Did they pick this song because they wanted to appeal to a younger audience, or were they poking fun at what the true reputation of Folgers coffee has become? Because when I think of Folgers, as I'm sure that many other people on this hellsite can agree, I only think of one thing. That's right, I'm talking about the incest commercial.
For those of you that don't know, in 2009, Folgers wanted to reimagine their classic Christmas ad with a new version, titled, "Coming Home." The ad was intended to be homey and nostalgic, focusing on a family coming together for the holiday season. But what we got was a commercial that had some... other implications about family.
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The siblings portrayed in the commercial came across to some as uncomfortably flirty. And the internet agreed. Soon there were memes everywhere, fanart, parody videos— even fanfiction.
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 So what happened?
Folgers is a big brand, after all. This commercial would have likely had to go through multiple higher-ups and marketing executives who all watched it and said, “yeah, looks good. Let’s air it.”
The idea behind the commercial was that it featured an older brother coming home from his work in the Peace Corps overseas, only to discover that his younger sister had grown up quite a bit while he was away. This was intended to be addressed in a playful manner since he hardly recognized her, and everyone loved the idea.
On the surface, this idea could have worked. I think the main issue is that A: the two actors portrayed had way too much chemistry with each other, and B: in their attempts to make this ad feel cozy like a Hallmark Christmas movie, they...shot it like a Hallmark Christmas movie, romance and all.
I think the lesson to be learned here is that next time, maybe show your ad to a test group first before airing it nationally.
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therealfailwhale · 6 months
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3 types of people:
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undead-knick-knack · 1 year
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What I assume y'all mean when you say Laudna and Ashton are "like brother and sister"
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blackphoenixinvictus · 6 months
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Folgers Incest Ad: The Oral History of "Coming Home" for the Coffee Commercial's 10th Anniversary | GQ
The history of the Folgers Incest commercial
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leandra-winchester · 2 months
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cladriteradio · 3 months
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Here are 10 things you should know about Virginia Christine, born 104 years ago today. She is best remembered for her coffee commercials, but she had a prolific career in movies, radio and television.
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slowlicious · 1 year
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☕ Folgers Coffee "Rockapella" 📺 TV Commercial Jingle (SLOWED) 🎶
SLOWLICIOUS ON TUMBLR
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SLOWLICIOUS ON INSTAGRAM
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SLOWLICIOUS ON YOUTUBE
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SLOWLICIOUS ON FACEBOOK
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SLOWLICIOUS ON SOUNDCLOUD
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SLOWLICIOUS ON TIKTOK
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SLOWLICIOUS ON TWITTER
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SLOWLICIOUS ON PINTEREST
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Best Part of Waking Up Slowlicious In Your Cup
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kwebtv · 11 months
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Character Actress
Virginia Christine (born Virginia Christine Ricketts; March 5, 1920 – July 24, 1996) was an American stage, radio, film, television, and voice actress. Though Christine had a long career as a character actress in film and television, she is probably best remembered as "Mrs. Olson" (or the "Folgers Coffee Woman") in a string of television commercials for Folgers Coffee during the 1960s and 1970s.
In addition to her work in films, Christine also appeared in numerous television series. In the 1950s, she appeared in multiple guest roles on The Abbott and Costello Show, Four Star Playhouse, Dragnet, Alfred Hitchcock Presents, The Ford Television Theatre, Gunsmoke, Science Fiction Theatre, Matinee Theatre, Father Knows Best, Trackdown, State Trooper, Wanted: Dead or Alive, The Rifleman, Letter to Loretta, Superman, and General Electric Theater. In November 1959, Christine co-starred as the wife of a verbally abusive hypochondriac in the first-season episode of The Twilight Zone entitled "Escape Clause".
In 1960 and 1961, Christine guest-starred on episodes of Coronado 9, Rawhide, and The Untouchables. From 1961 to 1962, Christine had a recurring role as widow Ovie Swenson in the Western series Tales of Wells Fargo. She made four guest appearances on Perry Mason, including the role of defendant Beth Sandover in the season-six, 1962 episode, "The Case of the Double-Entry Mind", and murderer Edith Summers in the season-seven, 1963 episode, "The Case of the Devious Delinquent". For the remainder of the decade, she continued with guest-starring roles in such shows as 77 Sunset Strip, Ben Casey, Bonanza, The Fugitive, Hazel, Wagon Train, The Virginian, Going My Way, The F.B.I., and Daniel Boone. In 1969, Christine co-starred in the ABC television movie Daughter of the Mind.
Her greatest fame came in 1965 when she began her 21-year stint as the matronly Mrs. Olson, who had comforting words for young married couples while pouring Folgers coffee in television commercials. They became a popular staple on television, whereupon the character began to be parodied by comedians and entertainers, including Carol Burnett, Johnny Carson, Bob Hope, Ann-Margret, and Jackie Gleason. She went on to appear in over 100 commercials for Folgers. In 1971, Christine's hometown of Stanton, Iowa, honored her by transforming the city water tower to resemble a giant coffee pot.
During the 1970s, Christine continued to work primarily in television. Her last role was on the 1979 animated series Scooby-Doo and Scrappy-Doo, in which she provided additional voices.  (Wikipedia)
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thefacelessmage · 1 year
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I can’t believe it is nearly Christmas and I haven’t seen the incest coffee commercial on here. We’re all slacking! Merry Christmas!
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what-marsha-eats · 2 years
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the-brand-reaper · 4 months
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Hey all,
Are you ready to hear about some colossal failures? Cause you've got these to look forward to in the near future.
#McDStories
In 2012, McDonald's launched a Twitter campaign with the hashtag #McDStories. The goal was to have customers share cute stories about their experiences at the restaurant. Instead, they were met with McHorror Stories. Terrible customers, staff secrets, health code violations-- Twitter shared it all. In the end, McDonald's pulled the hashtag within 2 hours.
Folgers Incest Commercial
You know it, you love it, it's that time tried to reimagine their classic Christmas ad with... unintended results. The commercial involved a man coming home for Christmas to be greeted lovingly by his sister, with dialogue and staging that ended up being uncomfortably flirtatious. The sparked everyone to start referring to it as the "Folgers Incest Commercial," and the brand hasn't quite been able to shake that reputation with Millennial and Gen Z customers since.
Dub The Dew
Dub The Dew was a campaign that allowed customers to propose names for a new green apple flavor of Mountain Dew. However, many people on social media thought it would be funny to submit offensive or inappropriate names for the drink. It was very funny. But Mountain Dew didn’t think so, and pulled the promotion, dubbing their new flavour “green apple mountain dew.”
Subscribe to keep up to date on these future topics!
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lightagainphoenix · 2 months
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the best part of waking up is folgers in your cupppppp 🎶
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luckybmb · 3 months
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Trying something NEW ☕️ 🫶🎉 Folgers Cappuccino,
Folgers Black Silk
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taiyakien · 4 months
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I made my roommate watch the Percy Jackson movies and he made this comparison @lucidteaparty
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duranduratulsa · 6 months
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Folger's Coffee "Peter Comes Home For Christmas" Full Length
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Christmas 🎄 Commercial of the day: Folgers "Peter Comes Home For Christmas" Commercial #commercial #ad #tvad #folgers #folgerscoffee #folgerspetercomeshomeforchristmas #christmas #merrychristmas #merrychristmas2023
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beggars-opera · 1 year
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